How do you traverse your way from wide eyed newcomer to proficient and prolific social media power monger? The loving Melbournistas team will hold your hand and guide you through the sometimes tricky terrain of getting started with social media.
Planning & Personas
It may seem silly to think about planning your Facebook or Twitter profiles, surely you just post how you feel and what you’re up to and you’ll gain followers right? Wrong!
Because the Internet is full of social media sites and the people that use them, to make the most of your online presence you need to make sure you have a clear idea of what part of your personality or interests you want to focus on. You only need to look at the Janoskians or Cody Simpson to see how influential Aussies can be in the social media stratosphere. But they each have a specific persona that they are using social media to portray. You wouldn’t find the Janoskians posting a video where they enact a scene from Romeo & Juliet or talk about the latest performance from the Australian Ballet Company because that isn’t what their YouTube channel persona’s are popular for and it isn’t what their subscribers are expecting.
So think about yourself and your life, what’s interesting? What’s fun? What do you enjoy doing? What do you love to talk about? What do you want to achieve? Are you promoting yourself for potential job opportunities or is it just for fun?
Use these questions as a starting off point to decide which part of yourself you want to focus your social media presences on. The key here is to focus on something you love! To have sustained social media power you need to keep your posts coming, this is A LOT easier if you love the topic!
Chose your Social Media Platforms
Once you have an idea of what you want to say, then you need to get out there & explore where to say it. Obviously there is not right or wrong answer to this, so instead of telling you where to go (so to speak) check out the list below of some of the plethora of social media sites that you can use:
Contribute & Connect
This may come as a shock to you but, to get the most out of social media you have to actually post things and get involved! It may seem daunting at first, but the best way to find out how to use social media to your advantage is to dive in. If you’re a bit shy, why not comment on something someone else has posted thats related to your persona. Commenting & engaging with other people is as important as posting your own work on your blog/youtube/flickr/deviantart profile.
The whole point of social networking is to Network! Make sure you get out there, get involved, post a video, upload a photo, write a blog post & then link them all to each other! If someone is interested enough to look at one piece of information you post, chances are they’ll like more of your work, make it easy for them to find you.
Keep your ear to the grindstone
The fun part of social media is that it’s always changing, there’s always new people to meet & a great new platform to try out. Make sure you subscribe to any other blogs, social media sites or bookmarking sites (such as Digg or Mashable) to keep across any changes that are happening in your area of interest so that you’re in the know and ready to post your own thoughts and views as soon as possible.
Most importantly have fun! Social media and networking is there for you to be creative, show the world what you can do and what you think!