Tag Archives: social network

Down the rabbit hole I go

On beginning this journey, I knew that it would be a challenge.  I knew that web design and SEO was more than a set and forget occupation, rather an interactive pursuit of ever moving targets, strategies and timeframes.  But I think it is only just starting to sink in exactly how detailed and vast my knowledge and experience needs to be to make myself an expert in the field that I love.

So to help myself think through everything that has been running through my mind, I’ll break down my main learning and focus areas at the moment:

  • Web Design

Now this heading is deceptively simple, however the breadth of knowledge needed to be an expert for this one portion of my journey is mind boggling.  Currently I’m refining my already well versed skills in HTML, XHTML, CSS, Photoshop, Illustrator, file naming conventions and the W3C standards of design.  To the uninitiated this may appear to be a fairly long list of experience and attributes.  Sadly this isn’t so.  My aspirations in this area of development include PHP, Flash, JavaScript, Ruby, Perl, XMS, Ajax, Asp.net, jQuery and MySQL.  Not to mention perfecting the graphic design, typography, color theory, accessibility, strategy and planning, wireframing, designing for mobile devices.

This may seem excessive (though I’m sure many of you can cite dozens more areas that I haven’t mentioned), but I’m a perfectionist, I want to know not only what needs to be done, but how to do it, and more importantly how to do it with flair and passion!

  • Project Management

Clearly as a freelance worker of any kind you need to have super human project management skills, and web design is no different.  To be able to manage your time effectively, deliver your clients objectives on time and on budget everything needs to be planned, re-planned, tested and re-tested.  Just like you can’t decide one day that you’re going to build a house and the next day start installing the fixtures, everything in the web design timeline needs to come in the right order and have the right amount of time to percolate and develop.

  • SEO & Social Media Marketing

You can create the best website in the world, with the most amazing graphics and the formula for everlasting youth, but if you don’t market it, no one will ever know.  The mere creation of a website is only half (maybe less) of the job, to make it work, bring in visitors and convert those clicks into sales/referrals/enquiries requires even more dedication and an extremely flexible approach.  Now I think I’m fairly good at letting go of my ego, evaluating what’s working and what isn’t, and changing my approach based on that.  This skill is ESSENTIAL for good SEO and SMM (Social Media Marketing).

It’s great that you know HOW to enter SEO information into your webpages, but unless you know why, who you’re wanting to attract, what action you want them to take once they get onto your site and how you’re going to build the relationship beyond a single click or transaction, then your not marketing, your just on the sidelines hoping that people will miraculously be drawn to your site on the 88th page of Google results.  Good luck with that 🙂

  • Web Analytics

Not only do you need to create, upload and update websites, but more than that to be successful you need to analyse what you’ve done.  You need to test your formats, check your clickthrough rate, your conversion rates and your bounce rates.  You need to keep coming up with ideas and inspiration and test them against your other ideas.  Always be testing!

  • Domain & Database Management

As I’m discovering very quickly, the design of a website is great.  But where do you publish it?  What domain do you use? Do you have keywords in your domain?  Do you have a main domain that is your brand, with other keyword domains that redirect to the same content? How do you keep track of all the domains you acquire?  Keep them fresh, keep their content coming, make sure they’re registered loaded and have maximum uptime.

Once you get customers, or subsctibers, where do you track them?  How do you store their information? What do you use their information for?  What do you disclose?  Do you use a mySQL database to keep your customer data in or do you generate an offline portal?  Then comes the issue of needing to communicate between your site and the server.

  • Personal Branding
  • Business Management
  • Logistics and order fulfilment
  • And on and on and on….

Down the rabbit hole I go, will I stop, I’ll never know


I’m a hoarder

My name is Sara and I have a confession to make, I’m a hoarder.

I can’t really pinpoint where it started.  Like most people it kind of snuck up on me, I’ve never thought of myself as a hoarder but things get to a point that they’re so overwhelming you need to face the truth.

If I’m really honest I guess it started a couple of years ago.  Back then though it was just the one, and I was happy with that.  But as time goes on you start to realise that maybe one isn’t enough.  What if it goes missing? What if I can’t find it? Even worse what if no one can find it?

So I branched out, and got one more.  Just one more I told myself, it’s no big deal, I need it, just to be safe.  Then two turned into three, that turned into 5 and from there I just stopped counting.  Now I can barely move around my apartment for fear of knocking into a stack of them and sending my precious hoard tumbling over the floor.  I spend my nights searching, compiling and collecting more and more to add to my collection.  With each find I convince myself that this would be the last, this one was the last one I needed.  Just one more….

But there’s always another one waiting around the corner ready to take hold of my senses, entrance me in it’s beauty, sell me on it’s indispensability and how much easier and more fulfilled my life would be if I could only posses it.  So I dive in, I become ensnared by it’s song, it’s promise and add it to my collection, in essence to my identity.

So this is my confession, to cleanse my soul, my guilt and move on with my life.

I’m a hoarder of domains, you name it I’ve got it. I’ve got .com, .com.au, .net, I’ve got the plurals, the singular, you name it I’ve bought it.

I’ve ordered a skip-bin for Monday so I’ll do a big clear out and hopefully be able to move on with my life.


Privacy online, is there such a thing?

The world is too much with us.

With news that Facebook is introducing “frictionless sharing” it begs the question of if and how you can protect your identity online, or if you lose the right to privacy as soon as you step foot in the rabbit hole.

Facebook, known previously among users as having somewhat questionable privacy policies, the launch of “Frictionless sharing” has for some pushed the friendship too far.  Basically this new ‘feature’ allows apps from services and publishers to post a users activity without asking their permission for each item that it posts.  A once off, and possibly unread opt in allows third parties the right to access and republish your posts at any time.

But is this all too different from the once reproachable ‘News Feed’ that gives each user a stream of the most recent posts and activity of those that they ‘Like’ and are friends with?  When it launched in 2006, the news feed feature caused outcry and mass account deletion in protest of the invasion of privacy it posed.  But one wonders if Facebook would have reached the infinite proportions it currently has, if this feature had not been available.  Where would the draw card be for users to come back to the site?  Although initially it seemed as though our lives were being put on display against our will, now many users log in with the sole purpose of checking the news feed as an easy way of finding out what their nearest and (questionably) dearest have been up to.

Although Facebook acts as a “free” service, is it any real surprise to users that there’s a catch?  The reason it is free, the reason they have the money to run a multimillion user service with minimal downtime is that advertisers and marketing companies pay Facebook for something else, for us.  That means that the real ‘product’ that Facebook sells, is us, it’s users and our information.  Is it any wonder that a marketer or company wants to know the intricate details of their target audience, what we like, what we don’t like, how we react.  This is marketing 101, but in this case we’re creating our own buyer persona, can we really be surprised that companies are trying to get it?

To me it seems clear, whatever you put online, wherever it is posted be prepared for that information/image/text/video to be seen by the entire world.  That is the beauty and curse of the internet and especially social media.